Can you avoid these self publishing mistakes?
Yes, maybe it's your first time with self-publishing, but that is not an excuse for you to commit these mistakes. Making mistakes with your self-published book can show that it is made in an unprofessional way and can hold back your success. Here are some mistakes which you can easily avoid:
When we write, it is natural for us to mess up some punctuation, a little spelling and make other copy mistakes. But to allow these mistakes to appear on our book, will make us appear very unprofessional. Just imagine readers reading the blurb page and finding mistakes from it which can be avoided if you only have gotten somebody review it for you before printing and distribution.
Another thing to consider is the flow of organization and thought. If your book is disorganized then it can be difficult from some to read and understand. You would have to make sure that you have a pretty good and detailed outline to help you with the writing. If you are having difficulties writing and think that you need somebody to help you out, then you can get a co-writer or an editor to check your work.
If you are writing a story or novel, remember that continuity is important. If your character, for example, has purple eyes, then make sure that her eyes stay the same color throughout the story unless it is significant for the story to change it. Avoid giving wrong information and details. Also keep away from putting wrong captions in pictures and graphs, if ever you will use some.
"The first draft is just you telling yourself the story." - Terry Pratchett
Weak book editing, formatting, and layout
You would have to invest on the formatting of the book. Book sales can be stunted by a bad cover or bad title. You may need to get a book designer to do your book layout and your cover. Booksellers recognize that jackets and covers are very important in clinching sales. So do not sacrifice in getting a professional to do the cover design.
"You can't read a book by it's cover, but most people buy a book by it's cover." - Me
In addition to the cover, the format of its contents could affect book sales. There are different formats, you can check books from your shelf or you can go to the library to see examples. Things that you need to take note of would be the title pages, copyright pages, dedication pages and the start of the first chapter.
Lack of a promotion and marketing plan
Okay, you have already produced a good book. It is already clean from mistakes, wrong spelling and typos. You need to come up with a good marketing plan. It is important not to miss this out. Some self-published authors have missed this, thinking that having a good book on their hands should be good enough. But how will a book sell if readers don't even know it even exist? (insert cricket sounds)
You need to make sure that you have a well-planned advertising, marketing and launch plan. If you think you cannot pull it off, then don't hesitate to get a pro to help you out.
IN addition to marketing, some self-published authors tend to make mistakes in distribution. Make sure that your target audience get to have a chance to buy your book. Some authors would also overlook online distribution. There are affordable online distribution channels where you can have your book available.
Another thing that self-publishing authors should not forget is: get an ISBN number. Actually, this is an easy thing to do. There are websites that could give you instructions on how to buy ISBNs. If you publish directly through Amazon, you can get a free ISBN for the purpose of printing physical books. It may be worth it for you to pay a little upfront, however, if Amazon is not your preferred publishing platform.
Self-publishing is a balance. To be successful with the book, you do not have to just only write a sweet book, but develop opportunities for readers to be able to get acquainted with it and buy it.
Here's a nice video to share a little more on the subject: